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Nielsen Consumer PanelThe Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information, media, business publications and trade shows. This privately held company is active in more than 100 countries. As a member, we’ll send you a hand-held scanner which you will keep as long as you’re an actively participating panel member Every time you or members of your household shop, you’ll use the scanner to scan all the bar codes on your purchases. By scanning, you’ll inform us about your purchases in all types of stores. And then, once a week, your hand-held scanner will transmit this information to us free of charge. You do not have to pay for the data transfer. As a panel member, you'll earn valuable gift points for scanning and transmitting bar codes. At any time during your membership, you can redeem these points for exciting gifts from our Gift Catalogue. Whether it's electronic equipment, household items, toys…, we're sure you'll find the perfect gift in our catalogue. The longer you stay on the panel the more points you'll earn! Most panel members stay on our panel for many years.
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